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Make Your Business Resilient to Economic Downswings

From Hein Kruger, ActionCOACH

Why some businesses thrive while others implode during economic downswings remains a puzzle to many business-owning entrepreneurs. Oftentimes, they mistakenly assume that all businesses must suffer through recessionary cycles.
In reality, some companies are essentially recession-proof, and it is not necessarily because they are bigger, better-known, or more generously capitalised. We provide you with ideas for creating a company that will successfully weather an economic downturn.

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